True Elements becomes the first Indian food brand recognized as “Clean Label”


True Elements, one of India’s premier healthy breakfast and snack brands, is now Clean Label certified by the Clean Label Project in the United States.

Anchored in the promise of providing “foods that don’t lie to you,” this certification is a testament to the brand’s commitment to consumer health and providing taste without compromise or ingredient adulteration. True Elements is based on 4 pillars of True – True to Our Food (Nutrition), True to Our Word (Transparency), True to Our Planet (Recycle) and True to Our Families (People).

With the new certification, True Elements becomes the only Indian food brand to be globally recognized as both “Clean Label” and “100% Wholegrain”. These coveted accreditations are awarded by leading US-based nonprofits, Clean Label Project and Whole Grains Council respectively, which are known for raising the global bar in food nutrition, food safety and consumer transparency. .

These credibility seals reassure consumers based on facts and testify to the brand’s philosophy of creating a world where promises and claims are not made up of lies or jargon and where 100% of its taste is achieved with 0% chemicals, 0% preservatives and 0% added sugar.

Clean Label Project rigorously tests over 130 harmful toxins and contaminants, including heavy metals, antibiotics, BPA / BPS (plasticizers) and pesticide residues. This certification allows True Elements to be part of the solution that addresses growing consumer concerns about industrial and environmental contaminants and toxins in packaged foods.

Regarding the dual certification, Puru Gupta, Co-Founder and CEO of True Elements, said: “We are very proud to be the first Indian food brand recognized through 2 pillars of True – Clean Label as well as 100% Whole Grain. Real elements, the growth of our brand was mainly built on the back of clean and nutritious innovative product offers and these certifications are the proof. “

In addition to this, Sreejith Moolayil, Co-Founder and COO at True Elements said, “With these certifications, at True Elements, we are proud that our promised quality commitment is validated by scientific testing. we strive for continuous improvement, with these validations our consumers can be doubly confident that our products are clean and good for them. “

True Elements is driven by providing True Nutrition with true transparency and sustainability.

Co-founded by Puru Gupta and Sreejith Moolayil, True Elements is one of India’s premier Clean Label nashta (breakfast and snacks) brands that make “food that doesn’t lie to you”. Since its inception, True Elements has strived to create a world where promises are 100% true and 100% taste comes with 0% jargon, 0% chemicals, 0% preservatives and 0% sugar. added.

The brand offers a variety of healthy breakfast and snack options ranging from breakfast cereals, oats, granola, muesli, flakes, seed mixes, take out snacks, deals ready to cook and ready to eat.

With an ARR (Annualized Execution Rate) of Rs. 70 crore (as of June 21) and one of the first brands to effectively reduce the carbon footprint of their products, True Elements is redefining the ethics of local food businesses and businesses. ” be a responsible, sustainable and conscious start-up. up.

This story is provided by NewsView. ANI will not be responsible for the content of this article in any way.

(Only the title and image of this report may have been reworked by Business Standard staff; the rest of the content is automatically generated from a syndicated feed.)

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