The future of the food industry


The current Covid 19 pandemic may have been a nightmare for the country’s food industry, but for cloud kitchens. Cloud cooking, which operates on the concept of just delivering food, but not serving it, has seen astronomical growth in India over the past and a half years.

Although people have stopped venturing out for dinner to avoid the crowds and office workers have started working from home, the pandemic has not deterred people from ordering their favorite food outside. Thus, the new situation turned out to be a boon for chefs, who lost their jobs, or those who wanted to start their own restaurant. One of those Cloud kitchens is Nameste Asia which offers Pan Asian cuisines on the doorstep and thrived during the lockdown.

The restaurant has developed a new cuisine ~ Namaste Desi, specializing in North Indian cuisine. “We are delighted to launch our second Cloud Kitchen in Delhi NCR and offer a wider choice of dishes to our customers in the capital,” said Anubhav Nayar, Co-Owner and Chef, Namaste Asia and Namaste Desi. “To close the loop, we want to serve you an unforgettable meal and make you taste new flavors and new dishes that have never been offered before. We hope to serve you for the times to come and continue to raise the bar for home meals ”,

According to a report by RedSeer Management Consulting, cloud kitchens are expected to be a $ 2 billion industry in India by 2024, up from $ 400 million in 2019. Given this trend, many major hotel brands have offered their delivery marks only.

The trend seems to be in favor of customers as well, as they get their favorite food for less at their doorstep. The reason for the drop in food prices in cloud kitchens is that they don’t have operating overheads like a good restaurant does.

We looked through Namaste Desi’s menu and found it to be an eclectic mix of modest street food and many simple dishes. The cuisine brings recipes from the northern border, casting special light on the dishes of their ancestral hometowns of Karachi, Lahore and Sindh.

One can choose from healthy and mouthwatering appetizer selections like Chargrilled Malai Soya Chaap, Truffle Malai Brocolli, Malai Paneer Tikka, Tandoori Bharwa Mushroom, Desi Ghee Ka Murg Tikka and among vegetarians it includes Kadhai Kumbh, Amritsari Choley, Paneer Makhani , Kadhai Paneer and Dal Namaste Desi.

We ordered Saboot Tandoori Murg for the starters and Paneer Makhni, Murg Makhni, Ghost Nihari and Murg Kali Mirch for the main course, accompanied by Gosht Biryani and Khameeri Roti. With the pandemic still in the air, the first thing we expected from cooks was safe delivery of food.

This did not disappoint us, as the rider had taken all precautions including disinfecting himself and the food packages. Even though our house is a bit far from the kitchen, we found the food to be hot and well packaged. Of course, this is what you would expect when the food is delivered.

The food did not disappoint in terms of taste either. The Tandoori Murg was smooth and melt in your mouth, Gosht Nihari was a bit spicy and Murg Makhni was butter chicken but I loved the sweet taste. Their Gosht Biryani was well packed and up to the task. All in all it was a good experience, nothing less than having dinner in a restaurant. In other words, it can be said that Cloud Kitchens will dominate the food scene for years to come.


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