What began nearly two decades ago as a brief summer campaign to boost sales at a handful of Lafayette restaurants has blossomed into a highly anticipated three-month event that features more than 100 local restaurants.
Now in his 18e year, EatLafayette is an opportunity for restaurants to offer popular offerings, introduce new dishes, and welcome both locals and visitors. The campaign is technically a year-long celebration of the award-winning food Lafayette has to offer, although there is an added emphasis during the summer months.
“When EatLafayette started, summer was a very slow time for restaurants, especially since there were no festivals during that time. Since then, our youth sports market has grown significantly. developed, so we have lots of tournaments and we see more people in town in the summer.EatLafayette is a great opportunity for them to visit our restaurants.We also always encourage our local residents to check out the EatLafayette listings and think about trying a new one. place when choosing a restaurant for breakfast, lunch or dinner,” said Ben Berthelot, President and CEO of Lafayette Travel.
Although Lafayette is best known for its Cajun and Creole cuisine, EatLafayette’s list of participating restaurants indicates the great diversity of the city’s food scene. Customers can enjoy Asian, Mexican, Greek, Italian dishes, barbecues, desserts and much more. There are also several dining options, from quick snacks to plated lunches to a multi-course meal.
“I think one of the best things about EatLafayette is that it exposes people to new restaurants or dishes they may not have tried before,” Berthelot said. “We all tend to step into our comfort zone and frequent the same five or six restaurants. When people see the variety of restaurants featured, we hope it inspires them to try somewhere new. »
This year’s campaign also includes the EatLafayette Passport which includes a list of participating restaurants and their offerings. When someone dines or picks up an EatLafayette restaurant, they can check in on the passport to participate in the grand prize of a three-night stay in Charlotte, NC, including airfare.
“We’ve heard over the years how much the campaign benefits local restaurants, and you see that based on the number of restaurants that have been with EatLafayette since day one and continue to see the value in it,” Berthelot said. . “We’re also always excited to add new restaurants every year and hopefully play a small part in growing their business.”
For a list of restaurants or to access the EatLafayette Passport, visit www.eatlafayette.com.