Duties include: “leading candy council meetings, being head taste tester…and all things fun.”
But Hejazi also sees the attraction. “Imagine your fondest memories around candy and having that every day at work,” he said.
Candy Funhouse, based outside of Toronto, is run by a quartet of siblings in their 20s and 30s who grew up in the area and whose parents owned donut shops and a local restaurant.
“My brother Mo, a candyhead, founded it in 2018, and my mother was the No. 2 employee,” Hejazi said, adding that he and a younger sister and brother later joined the company.
The family hoped to differentiate their business from other highly successful online and physical competitors such as Mars, Hershey and Amazon with a “strange” mix of products, no minimum order – “we’ll sell a lollipop” – and heavy pressure on customers. social networks.
Sales in 2021, boosted significantly by the pandemic, were “just under $15 million. I’m not kidding,” Hejazi said.
The family retains a 90% stake.
The company said the position of Chief Candy Officer is open to candidates as young as five years old, although parental permission is likely to be required. Many parents have filmed their child completing the application and posted it online.
The company has 340,000 followers on Instagram and three million on Tik-Tok, including one Kardashian, Hejazi said, though he declined to specify which.
Hejazi also noted that reports on social media claiming that the Chief Candy Officer will have to eat 3,500 candies per month are incorrect. (That number represents the different varieties the company stocks.) “That would be 117 a day,” Hejazi said. “It’s too much.”