SAM NAZARIAN, SBE AND DISRUPTIVE RESTAURANT GROUP BRING FIRST TIME WEST COAST AND CELEBRITY, KATSUYA AND S BAR PRODUCTS TO NEW YORK


NEW YORK, March 10, 2022 /PRNewswire/ — Katsuya, the internationally acclaimed dining concept of sbe’s Disruptive Restaurant Group (DRG) and renowned Master Sushi Chef Katsuya Uechi, open a new location New York City today, joining Casa Dani, the well-received restaurant in southern Spain Star chef Dani Garcia— as the second and last gourmet restaurant within the new culinary destination, Citizens new York.

In 2006, founder of sbe, Sam Nazarianopened the first Katsuya in the heart of Brentwood alongside Chef Uechi, known for his innovative style and expert execution of traditional Japanese sushi. Nazarian’s commitment to high-end design and intricate hospitality, combined with Master Chef Uechi’s unique cuisine, has taken the LA scene by storm. Katsuya quickly gained a cult following among Angelenos, celebrities and the industry elite, with frequent visitors including Jim CareyTyler the Creator, tom hank, Kate Hudson, and more. The opening was dubbed “the most-watched restaurant in the country” by Angeleno Magazine and “one of the most exciting restaurants to open in Los Angeles for years”, by Food & Wine Magazine.

Since then, Katsuya has expanded globally to locations in VegasSouth Beach, dubai, Kuwaitthe Bahamian and more. Today marks Katsuya’s first foray into United States’ Northeast. On the success of the brand Sam Nazarian states “With Disruptive Restaurant Group, we set out to partner with some of the world’s finest culinary talents and have continued to bring these collaborations to fruition. I am thrilled to continue to expand our working partnership with Chef Katsuya, who so ably translates the Japanese flavors and techniques to the American palate, and is firmly aligned with our vision of making citizens to manhattan the west a culinary epicenter in new York.”

by Katsuya new York the location features Chef Uechi’s signature dishes including crispy rice, yellowtail sashimi with jalapeno, seared tuna with Japanese salsa, yellowfin tuna sashimi with crispy onion, salmon caviar, as well as a selection of dishes specific to new York like Spiced Beef Toban, A5 Wagyu Sukiyaki, Manhattan Maki and Hiramasa Wara Yaki.

Commenting on Katsuya’s new location in New York, Chef Katsuya said, “We have been overwhelmed by the response to Katsuya across the United States and are so grateful that our menu and design resonates so strongly with diners. New York City is one of the best culinary destinations in the world and we are excited to leave our mark on the city.”

Boasting nearly 7,000 square feet of space, 305 seats and designed by a renowned architect and designer David Rockwell and his award-winning company Rockwell Group, Katsuya at Citizens features a robata and sushi bar in a large dining room, an adjoining 100-seat rooftop terrace, and two private dining rooms that seat up to 10 and 44 people. The design is inspired by the rich traditions of Japanese craftsmanship and art, such as kabuki theatre, the dark red color of the urushi lacquer throughout the restaurant and in the laser-cut logo, nodding to a fundamental concept of Japanese art and interior design called mom, or negative space.

Adjoining Katsuya within Citizens New York is an innovative cocktail bar, S Bar, featuring a fresh cocktail menu designed by award-winning mixologist, Yael Vengroff. Named America’s Best Bartender by the prestigious Tales of the Cocktail, Vengroff’s menu is built around creating visually stunning cocktails that combine simple spirits with unexpected ingredients like aloe vera, yuzu tonic and umami bitters.

Complementing the inventive cocktails, a Katsuya-inspired menu includes dishes like yellowtail jalapeno, Albacore sashimi, and Pop Rock shrimp with spicy ponzu mayo. The Rockwell Group’s design for S Bar explores the materiality of mother-of-pearl and oyster shells and features a mirrored bar, textured ceiling, billowing fabric chandeliers and surrounding velvet draperies to create a sultry gathering of guests and intimate.

Opening of Katsuya and S Bar in new York means the brand’s continued expansion into the world’s biggest culinary hotspots, as well as being enthusiastically received by a wide range of audiences.

S BAR OPENING HOURS
Tuesday Wednesday: 17:00 – 23:00
Thursday – Saturday: 17:00 – 00:00

KATSUYA OPENING HOURS
Tuesday Saturday : 17:00 – 23:00

RESERVATIONS via: OpenTable

ADDRESS
Citizens new York in West Manhattan
398 10th Avenue, New York, NY 10001

PR CONTACT

PURPLE | [email protected]

Katsuya
With more than ten locations worldwide, including Los Angeles, VegasSouth Beach and The Bahamian, Katsuya’s award-winning cuisine and bold design have created an international empire. Using only the freshest ingredients, the chef Katsuya Uechi artisanal dishes with a touch of modernity and elegance, accompanied by signature cocktails and a long list of sakes.

S-bar
Sam Nazarian opened the first S Bar in Miami SLS Brickell before expanding the brand to dubai and Los Angeles. Each S Bar reflects the character and daring of each location and the creatives who inhabit them with sophisticated interiors, world-class cocktails, rare spirits and a deliciously elevated bar menu. The S Bar at Citizens New York will serve a craft cocktail menu designed by Yael Vengroff, head of bar programming and mixology at sbe, and an innovative menu inspired by Katsuya.

About New York Citizens
Citizens new York is New York’s newest culinary destination located in the Midtown West neighborhood of New York City. With the goal of building community through a shared appreciation of culinary excellence and conscious consumption, Citizens New York in Manhattan West is the first physical destination to launch C3the most popular digital restaurant brands. The two-story, 40,000-square-foot immersive culinary destination features food kiosks offering a range of fast-casual options from modern American to Asian fusion. In addition to the kiosks, Citizens is anchored by two elevated restaurants: Katsuya and Casa Dani.

About Disruptive Restaurant Group

DRG, Disruptive Restaurant Group, incubates and operates world-renowned culinary brands, including critically acclaimed restaurants, lounges and nightclubs. By partnering with an impressive roster of world-renowned culinary talent, DRG concepts is committed to innovating and setting new industry standards. Portfolio restaurants include Katsuya by Chef Katsuya UechiSa’Moto by Chef Masaharu MorimotoHyde Sunset Kitchen and Cocktails and Casa Dani by three Michelin star chefs Dani Garcia.

SOURCE Disruptive Restaurant Group

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