ST. LOUIS — Panera Bread Co. has opened its first Panera To Go restaurant, a fully digital bakery-café in Chicago where customers and delivery drivers can pick up orders from Rapid Pick-Up and Delivery departments. The St. Louis-based chain plans to open two more Panera To Go restaurants, one in California and one in Washington, DC, later this year.
The Panera To Go restaurant is designed for densely populated areas that cannot accommodate a cafe-bakery. The front of the house offers no seating. Panera Bread Co. may add kiosk and catering orders to the new format in the future. The new format, if any, will serve all time slots.
“Panera To Go is another way to make life easier for our customers through digital convenience, which is always at the heart of what we do,” said George Hanson, chief digital officer of Panera Bread. “We are already leaders in providing our customers with an exceptional digital experience and have adapted our digital channels to give our customers even more options in the Panera To Go format.”
At the end of 2021, 81% of Panera’s sales were through one of its offsite channels, including delivery, quick pick-up, drive-thru and catering, and 44% of Panera bakery cafes included in-store service. flying.