MS Dhoni invests in plant-based protein company Shaka Harry to boost protein production


There’s no denying that of the three macronutrients – fats, carbohydrates, and proteins – proteins are currently receiving the most attention. This important nutrient is popular for good reason. It not only helps you build muscle and repair tissue after workouts, but it also maintains fluid balance, boosts your immune system, and produces hormones and enzymes, among other things. Perhaps that’s why alternative versions of this protein have grown in popularity in recent years. Nowadays, an increasing number of people prefer vegetable proteins to traditional proteins of animal origin.

Clearly, there is a growing interest and demand for plant proteins. In case you are curious about the choices available, know that he appears just like the former captain of the Indian cricket team MS Dhoni. In encouraging news, the former skipper has invested in plant-based protein startup Shaka Harry.

Dhoni explains the need for protein alternatives

Almost every country in the world has a huge and growing demand for alternative proteins. Naturally, an expanding CPG market for alternative proteins exists in response to consumer demand for sustainable products as well as the practical need for proteins independent of current farming methods. The effects of human habits and their impact on the future of our planet are increasingly well known, which is why people are turning to sustainable food choices.

Speaking to the media about the collaboration, Dhoni said he loves chicken but is now aiming for a balanced diet. With Shaka Harry’s products, which come in a variety and offer a healthy alternative to classic meat recipes, it’s much simpler, he continued: “We now have the choice to switch to protein alternatives. smarter without compromising taste and texture. The plant protein segment is an exciting consumer space.

Words of Wisdom from the Co-Founder

“We serve more than 30,000 customers in 10 cities per month and we expect to triple that number over the next few months. Shaka Harry will also be available on global shelves by the end of this year,” said Anand Nagarajan, co-founder and CEO of Shaka Harry’s parent company, Liberate Foods. Another co-founder, Hemalatha Srinivasan, said the company currently sells packaged products. She left open the prospect of a food chain for the foreseeable future.

Better Bite Venture, Blue Horizon and Panthera Peak Ventures led a fundraising round for the company that developed plant-based fake meat, which raised $2 million. In addition, Manu Chandra, chef, is one of the other investors in the company.

Other Notable Celebrities Endorsing Plant-Based Meat

Meat substitutes will be needed as consumer demand is not expected to decline any time soon. So, naturally, new goods are needed in the fight against climate change since food products of animal origin have an indisputable negative impact on the environment and animal welfare. India’s current plant-based protein market is $30-40 million and includes startups like Shaka Harry. Around the world, such ventures have attracted celebrity endorsements. Rapper Jay-Z invested in Impossible Foods and actor Leonardo DiCaprio invested in Beyond Meat.

Closer to home, Virat Kohli, an Indian cricketer, has also invested in plant-based meat brand Blue Tribe in India. Whether we like it or not, we’re going to need plenty of alternative protein sources to take us to a cruelty-free world. Therefore, we must stop using exclusively animal products. Luckily, the market for alternative proteins in the food industry is booming thanks to companies like Shaka Harry, which is promising news indeed!

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