I started my food business at 77, says Urmila Asher


Urmila Asher doesn’t get bogged down in the challenges life throws at her. For example, she started her good business at 77 to support her family financially. Here is his story.

“My life has been full of tragedies. My daughter was only two years old when she fell from a building and died. A few years ago, I also lost my two sons. One died of heart disease and the other suffered from a brain tumor, but I never let either of those setbacks bog me down. Death is the ultimate truth. Why waste time crying over it? I have always chosen to focus on what I have and what I can do.

Another blow to my life came in 2019 when my only grandson Harsh had an accident and lost his lower lip. The accident had severely affected his self-esteem. He stopped coming out of the house. His store was also closed due to the pandemic. We were struggling financially but I trusted HIM and knew our misery was temporary.

‘Do not worry. Others have it much worse and your grandfather is always by your side,” I told him. I was a great cook since childhood so we came up with a plan to start our Gujarati snack business “Gujju Ben Na Nashta” to rebuild ourselves. We prepared almost 500 kg pickles in 20-25 days for orders. Much to my delight, they were an instant hit among the people who live there. Gradually we started selling thepla, dhokla, puran poli, farali and other Gujarati snacks. We hired more people and grew our business.

In one year, our income has touched Rs. 45 lacs but the satisfaction I get from seeing people eat healthily is my real reward. By the grace of God, I am now a TEDx speaker. I traveled to different cities to share my story with others and motivate them to never give up in life.

I also started my YouTube channel recently where I share all my healthy recipes with young people and get lots of love. My afternoons are reserved for filming and recording videos for my channel.
My grandson often says, “You changed my life”, but I believe it is my duty to help and protect him. What else are dadis for? »

Here is the full story.


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