Hustlers Hospitality seeks to help foodpreneurs manage, grow and support themselves


Setting up a food business is not an easy task as it comes with a host of unique challenges such as identifying the right business concept, finding the right licensing model and selecting the location. , labor and menu. Even once the business is up and running, it takes time, effort and money to grow and maintain it.

To facilitate the whole process of starting a food business and help young food entrepreneurs find their feet in the food industry, Krunal Oza spear The hospitality of the Hustlers in 2020.

“There is widespread growth in the food and beverage industry, but young people have yet to see its potential,” says Krunal, who has about eight years’ experience in the F&B industry and the hospitality field. marketing.

That’s where Hustlers Hospitality comes in with three services – end-to-end consulting, an accelerator program and a growth model – for food entrepreneurs, cloud kitchens and quick service restaurant (QSR) brands. .

Consultant

The startup provides end-to-end consulting support to aspiring young food entrepreneurs on key aspects such as kitchen layout, licensing, marketing, brand design, packaging, printing, and franchise. It also helps food entrepreneurs with standard operating procedures for recipes, so that a particular food tastes the same every time an order is placed, in every kitchen.

To date, the company has provided consulting services to 500 food brands and entrepreneurs.

growth tip

In addition to being a consultant, Hustlers Hospitality also operates as a multi-cuisine, multi-brand cloud kitchen. It has 36 cloud cooking brands under its umbrella, which are franchised to restaurateurs, food entrepreneurs and anyone looking to get into the food business and sell through aggregation platforms such as Zomato and Swiggy.

The company partners with restaurateurs and gives them access to standard cloud kitchens that meet food safety and hygiene standards, as well as the necessary backend, raw materials and labor. He also offers digital marketing assistance to restaurateurs and helps them get on board delivery platforms like Zomato, Swiggyand Dunzo.

Hustlers Hospitality also works with people who own cloud kitchens and want to make additional sales and profits from existing real estate, kitchen equipment and labor.

“We have a model where restaurants can scale their food delivery sales online through our already existing kitchen space. This will solve the problem for the industry where restaurants are opening with high hopes and customers are not accepting them as expected. It also optimizes the same set of equipment and personnel and ensures that they are not underutilized,” says Krunal.

The startup operates over 36 cloud kitchen brands and has partnered with over 700 internet restaurateurs. Some of the cloud kitchen brands she owns are Popstar Pizza, Chop-Chop Square, MithiBai VadaPav, Aflatoon Biryani, Dildar Paratha, United Khichdi, Subramanium, Your Office Canteen, Hola Hola Waffle, LA Churros, and Good cow.

Recently, the company acquired a 31% stake in My cloud kitchen, a cloud kitchen consulting company. My Cloud Kitchen owns delivery brands such as Monk Momo, New York Sandwich, Senorita Margarita, Pancake Station, and Omg Churros.

Hustlers Hospitality has cloud kitchens in 40 locations in Mumbai, Pune, Bangalore, Delhi, Hyderabad, Surat, Ahmedabad, Ludhiana, Chandigarh, Patna and Darbhanga.

Accelerator

This service is designed to help food brands grow nationally. For example, if someone has a cloud kitchen in one location, they can partner with Hustlers kitchens across the country and become a Hustlers Hospitality franchisee across locations.

The startup claims to have helped brands that used to place 200 orders in one kitchen to now serve over 4,000 orders in more than 20 kitchens.

Revenue increase

The company charges a one-time fee of Rs 1.5 lakh to Rs 4 lakh for consultancy and franchise services, depending on the scope of work. It generated an income of Rs 9 crore last year. The startup claims that its revenue has increased 16 times over the past 14 months. While consulting accounts for 50% of its revenue, franchise royalties and the growth hack model account for the rest.

Market potential

Currently, India is home to over 3,500 cloud kitchens. According to RedSeer Management Consulting, the Indian cloud kitchen industry is expected to be worth $2 billion by 2024, up from $400 million in 2019. The market is expected to see 5x growth in gross merchandise value to reach 2 to 2. $3 billion by 2025.

Hustlers Hospitality competes with brands such as Ghost Kitchen, K Hospitality and Tasanaya Hospitality in India.

Way forward

Recently, the startup raised Rs 7 crore in seed funding from a Mumbai-based investment firm Falisha Technoworld. It is in talks with potential investors to raise Series A funding by early 2023. It plans to go international and install cloud kitchens in Dubai.

Hustlers Hospitality will also launch its ice cream brand’just cooked‘ by the end of the year.

By the end of 2023, the company hopes to have grown by more than 150%, with revenue of over Rs 15 crore and around 35,000 monthly orders through cloud kitchens.

Krunal says the name ‘Hustlers‘ signifies the company’s commitment to striving in all aspects to help kitchens grow and sustain.

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