Food retailer S’pore strikes deal with Thai supplier to import 10x more chicken – Mothership.SG


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A Singaporean food distributor has successfully struck a deal that will bring 10 times more chilled chicken from Thailand to Singapore, Shin Min Daily News (SMDN) reported.

Malaysia’s chicken export ban on Singapore, which came into effect on June 1, has raised concerns about the supply of fresh and chilled chicken in Singapore.

Singapore imports a third of its chicken from Malaysia.

Up to 75,000 packs of chilled chicken pieces per week

CS Tay, a local food distributor, is the only distributor in Singapore authorized to sell chilled chicken from Thailand, according to SMDN.

The retailer’s chief executive, Marc Tay, 32, says he has managed to strike a deal that will allow him to import 10 times his supply of chicken at any one time, up to 75,000 packs of chilled chicken pieces a week.

Chilled chickens are chickens that have not undergone any freezing process and, according to the secretary of the Poultry Merchants’ Association, taste the same as fresh chickens.

Tay said SMDN that his company has been supplying S-Pure brand chilled Thai chicken to Singapore since July last year.

Photo via CS Tay website.

Tay said the brand is known for its high-quality chicken and is popular in Thailand and Hong Kong. He had also been in contact for a long time with manufacturers hoping to import chilled Thai chickens into Singapore.

Singapore only started allowing the import of chilled poultry from Thailand in November 2020, which allowed Tay to finally start importing these chickens.

Chilled chickens available at Isetan, Cold Storage, with more supermarkets to come

Tay shared that he was in Thailand when Malaysia’s chicken export ban was announced.

Hearing the news, he immediately made an appointment with his Thai suppliers and negotiated a deal after two days of lengthy discussions.

Tay’s company initially imported just 8,000 packs of chilled chicken pieces a week from Thailand. After negotiations, his company can now import up to 75,000 packs of chilled chicken per week, almost 10 times the original volume.

Thai chilled chickens are currently stocked at Isetan and some Cold Storage outlets.

When the ban takes effect, chilled chickens will be available at all Cold Storage outlets and Giant supermarkets.

They will also be available in select NTUC Fairprice supermarkets from next week.

S-Pure brand chickens are currently not sold as whole chickens, but as eight different chicken parts.

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Best photos via CS Tay website

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