NEW YORK – A husband and wife team is launching a brand of plant-based meal kits for children. Shawn Jang and Verona Lu founded Let’s Plate! as a healthier alternative to ready-to-eat meals on the market.
âThere were no kids’ meals available that ticked the big boxes: healthy, convenient, affordable and delicious,â Jang said. âAs parents, we realized there was something we could do – and that’s how Let’s Plate! was born.”
The brand offers three options, each packaged with vitamin D gummy bears, a sachet of fruit, a utensil, and a napkin. The pizza combines plant-based pepperoni slices, plant-based cheese shavings, pizza sauce, and a pizza crust. The Stacker combines round crackers and miniature square vegetable cheese slices and miniature round vegetable ham slices. The PB&J includes round crackers, sunflower butter and Concord grape jelly. The products feature biodegradable or recyclable packaging.
Let’s go to the plate! is expected to debut by the end of summer with meals ranging from $ 5 to $ 6. The founders launched a crowdfunding campaign on Kickstarter to raise $ 15,000 for ingredients, packaging, equipment and commercial kitchen space.
Prior to founding the company, Mr. Jang spent her career in finance and corporate strategy, and Ms. Lu worked with companies in the food, beverage and consumer industries as a consultant in various businesses. The duo brought together an advisory team of veterans from Kraft Heinz Co., Mondelez International, 7-Eleven, General Mills, Google and Unilever. The founders also partnered with Buttercrumble, a creative studio specializing in branding, project management and public relations.
âI have no doubts it will be successful – after all, I left a high paying job and a stable career to make it work and have now spent almost two years making sure every part of Let’s Plate! is perfect, âJang said.