DSM said the new Food & Beverage organization will focus on helping consumers “enjoy it all” without having to choose between taste, texture and health. This differentiating message will be the cornerstone of a new campaign.
The company said the global food and beverage market is expected to continue its upward trajectory as the world’s population grows, putting new pressures on producers in an already competitive space to innovate and get to market quickly. At the same time, the industry is converging with the health and wellness space and increasingly aligning itself with consumer expectations for delicious products that support their health alongside environmental and social aspirations.
DSM’s strategy aims to support this market advance through the creation of a Food & Beverage business group that encompasses ingredients, global and local expertise and solutions provided by its previously distinct business areas, food specialties, hydrocolloids and nutritional products.
DSM said the streamlined structure represents the activation of its announcement in September 2021 that the company will become a fully focused health, nutrition and biosciences company. By establishing a “one-stop-shop” of end-to-end ingredients, solutions and capabilities, DSM aims to help food and beverage manufacturers around the world accelerate product development and achieve efficient production.
The company highlighted recent acquisitions such as that of First Choice Ingredients, a supplier of dairy-based savory flavors, which have enabled DSM to further enhance its taste, texture and health offering for customers.
“The food and beverage market is an incredibly exciting and dynamic space, so it’s a fantastic time for both the industry and DSM,”Patrick Niels, Executive Vice President Food & Beverage at DSM, said.
“This new organization will better serve our customers by providing centralized access to our comprehensive portfolio of food and beverage solutions, unlocking our full potential and solidifying our position as a powerhouse of the food and beverage industry. With DSM, our customers get more than a supplier. They get a motivated partner who understands their business needs and will help them innovate, improve and grow. The result? Delicious food and drink products that are good for people and good for the planet.
DSM said it is also taking steps to develop specialty proteins produced within planetary boundaries, including CanolaPRO, and help producers to be at the forefront of this protein diversification into a brighter future. healthy. DSM’s recent acquisition of Vestkorn Milling, a supplier of proteins, starches and dietary fibers derived from peas and beans, will also complement and accelerate this growth. These efforts are part of DSM’s commitment to reach 150 million people with plant-based protein foods by 2030.