Di Maria Fresh Food survives pandemic to offer a taste of Mexico and beyond


Beef Fajita Tacos ($ 13.50): This dish comes with three corn tortillas, green peppers, tomatoes, onions, nopales and cilantro and guacamole. (Wesley Gardner / Community Impact Journal)

When Luis Maldonado and Alejandro Flores opened Di Maria Fresh Food in Humble in December 2019, they had no idea that a global pandemic would force nationwide shutdowns less than four months later.

“It was a struggle,” said Maldonado. “We had barely opened and everything started to stop.”

According to Maldonado’s account, opening the restaurant was a long shot.

“People kept telling us, ‘You don’t have the capital to start a business,'” he said, noting that they were told it would take $ 350,000 to operate. Restaurant. “We didn’t have the capital; we had a lot less.

Still, Maldonado believed in the concept he and Flores wanted to achieve with Di Maria, which was based on 100% Natural, a restaurant Flores ran for 15 years in Guerrero, Mexico, before moving to Houston.

According to Flores, Humble Restaurant is heavily inspired by the 100% natural blend of healthy and fresh foods used to create authentic cuisine from around the world.

Maldonado said the diversity of menu offerings helped retain early customers enough to keep the new restaurant afloat during the pandemic. He added that customer reviews have been instrumental in the success of the business.

“The only reason we’re here is because of the community,” he said.

In addition to Mexican-inspired dishes including enchiladas, fajitas, and tacos, the restaurant’s menu is also filled with items from around the world, such as teriyaki chicken, Thai fish, and Danish bread.

Flores said the use of fresh, natural ingredients is the cornerstone of every item on the menu.

“We choose the freshest and best products to prepare each of our dishes to nourish the body and attract a smile from every customer,” said Flores.

The pair’s ultimate goal is to open another location, although Maldonado has said nothing is set in stone.

“People keep telling us, ‘That would be great in downtown Houston,’” said Maldonado. “I don’t know if this will be possible or not, but we can’t wait to open another location.”

Di Maria Fresh Food

20669 W. Lake Houston Parkway, Ste. P, humble



Hours: Mon.-Fri. 7 am-9pm, Sat 9 am-9pm, Sun 9 am-6pm


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