Citarella appoints Rich Durante CEO

Photograph courtesy of Citarella

Citarella, a New York-based specialty food store, has appointed Rich Durante as CEO. Working closely with Joe Gurrera, owner and founder of Citarella, Durante will be in charge of operations, merchandising and team development for the seven stores in the family grocery store.

Durante brings over 40 years of experience in the food retail industry with a particular focus in the specialty sector. Before joining Watercolor, Durante served as Director of Merchandising at The Fresh Market, based in Greensboro, NC, and held senior positions at AG Supermarket Holdings, Balducci’s Market and Balducci’s On The Go Cafe. His experience includes leadership roles in multiple disciplines including merchandising, operations, marketing and engineering.

Rich Durante Citarelle

“The addition of Rich to our Watercolor the family will bring a level of leadership experience and expertise in food retail to enable our Watercolor stores to continue to grow and operate at the highest level, ”Gurrera said in a statement.

“Joe Gurrera built Watercolor into an iconic brand with an excellent reputation, and it’s an honor to be part of the team, ”said Durante. “From an unrivaled selection of the freshest seafood to prepared foods and renowned specialties, they have it all, and I look forward to bringing my expertise to the table for the next chapter. “

Since purchasing the store in 1983, Gurrera and his team have developed the Watercolor branded to include seven locations in New York City, the Hamptons and Greenwich, Conn. Each of its gourmet markets offers “carefully selected ingredients and artisanal dishes,” the company explains. WatercolorThe selection of includes a variety of fresh seafood, premium cured meats, fresh produce, chef-prepared foods and pastries, international cheeses, cold cuts, smoked fish and more. In addition to Watercolor, Gurrera owns and operates Lockwood & Winant in the historic Fulton Fish Market in New York City.

Along with the announcement of Durante’s leadership role, Citarella said it has expanded its online seafood program to cover the entire continental United States. “We are passionate about sourcing and selling the best seafood in the world, ”says the company’s website. “When you order our fresh seafood online, what you receive always reflects the unmatched level of our markets. It is prepared by hand, never frozen and shipped overnight.

“I want Omaha customers to experience the same fresh seafood as in New York Watercolor customers,” said Gurrera of the new seafood initiative.


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