Aleph Farms Partners with Thai Union and CJ CheilJedang to Drive the Adoption of Cultured Meat in Asia

Aleph’s recent $ 105 million The Series B funding round was led by THE Catterton, the world’s largest consumer-focused private equity firm, and DisruptAD, ADQ’s venture capital platform, and included participation from Temasek, a global investment firm based in Singapore.

“We are delighted to partner with key players in the Asia market and establish a new category of meat products to cope with the growing consumption in the region, ”said Didier Toubia, co-founder and CEO of Aleph Farms. “We are carefully considering partnerships that reflect our core values ​​and sustainability commitments, and Thai Union and CJ share our resolutions to achieve carbon neutrality and improve food security for all people in Asia and all over the world. Temasek is an ideal investment partner with an intrinsic understanding of the Asian market. “

Asia is the leader of the global food industry in supporting and adopting cell culture meats. Singapore is the first country in the world to approve farmed meat and offer it on a restaurant menu. Cultured chicken made its global debut in Asia, a region of the world which, although vulnerable to food insecurity and grappling with the scarcity of natural resources, is also experiencing an increase in meat consumption thanks to rising incomes, population growth and increasing urbanization.

“We are very excited to deepen the relationship with Aleph Farms to explore the market potential of alternative beef produced from cultured cells,” said Size Cotte Tan, CTO of food R&D at CJ CheilJedang. “We are at the forefront of a trend in Asia the food industry as Asian consumers show increasing interest in alternative proteins, and we have the opportunity to steer consumption patterns towards a more sustainable and resilient future that benefits all Asia and the world. “

The beef is South East Asia second fastest growing meat category, with expected consumption To to augment up to 16% by 2022 in a region that historically consumed mainly fish and other seafood. Research by Thai Union and Aleph Farms reveals that 74% of Singaporeans and 97% of Thais are ready to try cultured meat. In Singapore, a key motivation for trying cultured meat is the environmental benefits, while in Thailand, the guests prefer the possibility of tracing the origins of the meat.

Thai Union closely follows changing consumer demands and the need to find new, sustainable ways to meet the growing global demand for protein to meet the world’s growing population. Thiraphong Chansiri, President and CEO of Thai Union, said: “Following our investment, we are delighted to be working with Aleph Farms, who are already well known for their technological advancements and strong commitment to sustainability, to ” further explore opportunities for collaboration in Asia. “

Aleph Farms revealed the world’s first grown beef steak in 2018, produced meat in space in 2019, and grew the world’s first rib eye steak earlier this year. The company expects a first market launch in 2022, pending regulatory approval.

About Thai Union

Thai Union Group PCL is the global leader in seafood, providing high quality, healthy, tasty and innovative seafood products to customers around the world for over 40 years. Today, Thai Union is considered one of the world’s leading seafood producers and is one of the largest producers of long-life tuna products with annual sales exceeding 132.4 billion THB (4.2 billion US dollars) and a global workforce of over 44,000 people dedicated to creating innovative and sustainable seafood.

The company’s global brand portfolio includes market-leading international brands such as Chicken of the Sea, John west, Small ship, Parmentier, Mareblu, King Oscar, and Rügen Fisch and the leading Thai brands SEALECT, Fisho, Qfresh, Monori, Bellotta and Marvo.

As a company committed to innovation and globally responsible behavior, Thai Union is proud to be a member of the United Nations Global Compact and a founding member of the International Seafood Sustainability Foundation (ISSF). In 2015, Thai Union presented its SeaChange® sustainability strategy. Learn more about Thai Union’s on-going work on sustainability issues was recognized in 2018 and 2019 by being ranked world number one in the food industry in the Dow Jones Sustainability Index, achieving a 100th percentile ranking for the score total durability. Thai Union has now been appointed to the DJSI for seven consecutive years. Thai Union was also named in the FTSE4Good Emerging Index for the fifth consecutive year in 2020.

About CJ CheilJedang

CJ CheilJedang is the main subsidiary in charge of the agro-food and bioengineering business sectors of Groupe CJ. He has led the development of the Korean food industry for the past 60 years and has contributed to the development of the bioengineering industry as the country’s first food company. Founded in 1953 as a food ingredients company, CJ CheilJedang has expanded its business into processed foods. CJ CheilJedang has achieved exceptional growth, both quantitatively and qualitatively, in food processing and food ingredients in the food industry, as well as organic in the bioengineering industry. We strive to go beyond being number 1 in Korea to become a global leader in every industry. CJ CheilJedang will continue to grow and evolve in the food and organic industries by practicing the spirit of OnlyOne and becoming a global lifestyle company.

About CJ Group

Creation of new businesses and enrichment of lifestyles since 1953.

Founded in 1953, CheilJedang (CJ) started as a food manufacturing company within Samsung Corporation. Coming from Samsung in 1993, CJ Corporation has developed its business portfolio into four main segments: food and catering, biotechnology, entertainment and media, and retail and logistics. Creating products and services that promote healthy, happy and convenient lifestyles, CJ has since grown into a global lifestyle company with a diverse business portfolio.

CJ is at the forefront of spreading Korean cuisine and innovative lifestyles around the world.

CJ continually strives to innovate with the goal of providing products and services that achieve a high standard of excellence around the world. Well known for executing global strategies, CJ is now present in more than 40 countries. By globalizing Korean cuisine and spreading Korean culture, CJ hopes to enrich lifestyles around the world.

About Aleph Farms

Aleph Farms grows beef steaks, from non-genetically modified, non-immortalized cells isolated from a live cow, without harming animals and with significantly reduced impact on the environment. The company was co-founded in 2017 by Didier Toubia, The Kitchen Hub of the Strauss Group, and professor Shulamit levenberg from the Faculty of Biomedical Engineering at Technion – Israel Institute of Technology. The company’s vision is to deliver unconditional nutrition to anyone, anytime, anywhere. For more information, please visit

SOURCE Aleph Farms

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