Aldi’s Japanese Sake hits shelves to celebrate start of Tokyo Olympics


The delayed Tokyo Olympics finally begin next week, and low-budget retailer Aldi is bringing another trendy Japanese favorite to its shelves.

The refreshingly scented Sawanotsuru Sake (£ 4.99) will hit stores from July 22, so shoppers can enjoy a flavor of Japan while tapping into the Games.

The top-of-the-podium drink is more than three times cheaper than comparable-sized bottles at Selfridges & Co, and the chain is confident it will win the gold medal among customers.

Sake is the national alcoholic drink in Japan and Aldi’s version comes from the famous Nada-Ku sake-producing region, Kobe.



The product will go on sale on July 22

Made from fermented rice, it’s an adventurous alternative to dry white wine, with a refreshing, clean and delicate taste. Traditionally served hot, it can also be enjoyed chilled over ice, or as a base to brighten up a summer cocktail.

The drink not only pairs well with traditional Asian cuisine like sushi, but it’s also a great drink to accompany non-Japanese dishes, including fish and chips. The sweetness and freshness of Sake go perfectly with this great British classic.

However, buyers need to get in quickly, as with all special purchases – once it’s gone, it’s gone.

Sawanotsuru Sake (£ 4.99) is available in stores and via Click & Collect from July 22.

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