A booming food company in London buys six more and expands its offices


A London food company has purchased downtown office space and six other food-related industries as part of an aggressive national growth strategy.

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A London food industry has purchased downtown office space and six other food-related industries, all part of an aggressive national growth strategy.

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Ethey, the parent company of LiveFitFoods, is a food company that prides itself on generating zero waste by providing prepared meals to consumers.

Ethey has purchased 1,900 square meters of space at 379 Dundas St as he merges six other businesses he recently purchased.

Additionally, he is expanding his food production space at The Grove, a food hub located at Western Fair.

“We try to be as big as possible and we have a tremendous impact. We serve food, reduce food waste and help the environment by being sustainable in every way,” said Nick Spina, CEO and Founder.

Ethey was created by Spina as the umbrella company under which the new ventures and LiveFitFoods will operate.

As for the business it acquired, it includes low-carb prepared food company Carb Smart Express, pet food maker Puppy Gang Fresh Foods, juice maker Blank Slate Wellness , a numbered company working in transportation that was named Ethey Logistics, and two other Spina said he can’t name yet.

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It will bring LiveFitFoods’ low carbon footprint model to all new businesses. All materials used for food boxes are reusable or recyclable.

“It has to happen. I’m passionate about it. Canada has a high percentage of food waste and it needs to happen,” Spina said. “It’s important that we have an impact on the planet.”

LiveFitFoods provides prepared meals for at-home consumers, but the foods are cooked and ready to serve, which sets them apart from other food box companies such as Hello Fresh and Good Food. Spina boasts that its packaging will keep food warm for up to three days, but said it will be delivered to most doors across Canada within a day of ordering, he said.

He declined to comment on the increase in sales over the past few years or the dollar value of his investment in other businesses.

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“This is fantastic news. It says a lot about the growth of the agribusiness and trade sectors,” said Kapil Lakhotia, managing director of London Economic Development Corp. “There will be more food production, more office space in city, it will bring new economic activity to the city.This is the type of business that we want to attract to downtown and add to the economic activity of the downtown.

Ethey purchased five commercial units on the lower level of the building.

It has around 200 staff in London, and around 70 will move into the Dundas Street offices in the fall. It has about 500 workers in total, with new acquisitions.

“It’s remarkable, and we’re just getting started,” Spina said.

Its expansion into other industries means it will also be able to offer other goods for delivery.

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When Puppy Gang Fresh Foods owners Marisa Hoskins and Sarah Tritsaris spoke with Spina, they knew it was the right fit to grow their brand. It has a strong provincial presence, but sees Ethey as a growth strategy across Canada.

“He shared our values, wanted only high quality ingredients, and wanted to build a sustainable business,” Hoskins said. “I don’t think we would see any growth if we didn’t join Ethey.”

The two stay with Ethey to run the pet food business. It is now largely an e-commerce platform selling high quality fresh pet food.

“We are seeing more and more customers asking about sustainable practices,” added Tritsaris.

Ethey has received more than $14 million over the past two years from private investors, attracted by its zero-waste model and growing sales in the prepared foods sector.

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Gary Vaynerchuk, chairman of a New York-based media and communications holding company, is an investor and his support prompted Ethey’s coverage in Forbes.com last year. In fact, Ethey has been featured in several business publications such as emtrepreneur.com, Wealth Inside and Food Service and Hospitality, Shopify blog and Disrupt Magazine, to name a few.

Spina met Vaynerchuk through mutual friends.

“Vaynerchuk is a big name in the digital world and he brings more than just an investment,” said Joe Dales, co-founder and chairman of a food business and innovation center at RH Accelerator Inc. in London. .

“They have connections and infrastructure and it’s a big industry that’s taken off,” he said of the food delivery business.

During the move downtown, Ethey also received support from the city’s Core Area Vacancy Reduction program to help fill full office space downtown. He received an incentive of about $15,000 to purchase the space and the investment is worth more than $3 million downtown, Lakhotia said.

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